An exclusive report refers to a news article that is not shared with other journalists and media outlets before it is published. The most successful exclusives have a unique angle and provide valuable information that is not available elsewhere.
When creating an exclusive report, start by identifying the key objectives of the document and determining its purpose. Then, create a strong introduction to pique the reader’s interest and motivate them to read more. Use statistics, anecdotes, thought-provoking questions or other enticing elements to get the reader’s attention and encourage them to continue reading.
Once the introduction is written, it’s time to conduct thorough research on the subject and develop a unique angle. It is also important to ensure that the content is accurate and includes exclusive information that is not available anywhere else. Additionally, it’s important to clearly outline the details of the exclusive and any embargoes that may be involved.
Having an exclusive report helps organizations build trust and credibility with journalists and editors, which can lead to better coverage than an announcement that is widely distributed. Moreover, exclusives can also be used to revitalize an announcement that is falling on deaf ears by providing an incentive for other journalists to pick up on the story.
However, it is important to remember that exclusives can be tricky. By sharing a news item with one journalist and denying other journalists the same opportunity, you risk burning bridges that could negatively impact your media relations moving forward. Consequently, it’s important to only use exclusives for genuinely newsworthy events and be transparent about them with journalists.
About the Author
